I did not grow up a comic book geek, so the rise of comic book films and Marvel in general took me by surprise. The Marvel Movie Universe is one of those obvious ideas that anyone should have thought of and yet no one did. Characters crossover in comics all the time, we should do the same thing with comic book movies. Duh? Winning! The rewards of watching these movies as part of a larger series is pretty much the only reason I went to see Thor.